Prove which HVAC marketing works before you spend more on it

Why HVAC marketing needs method

HVAC demand is phone-led, seasonal and local, which makes it unusually easy to fool yourself. A cold snap can double calls in a week. A rebate program can open or close and shift demand for one kind of equipment overnight. Any change launched just before either will look like genius.

The fix is not more reports. It is method:

• Count leads once, in one agreed way, across Google Ads, GA4 and your office.
• Compare like with like, using concurrent controls instead of "this month versus last month".
• Decide how much evidence you need before you look, so the result cannot be bent to fit a hope.

Our newsroom explains each of these in plain language, with worked examples you can check on a calculator.

The method we use

We follow the four steps of the Conv.ca method, founded by Ali Sedighi: research and analysis, strategy development, implementation, and testing and refinement. Applied to an HVAC company, that looks like this:

1. Research and analysis. Analytics, call listening and mobile page review to find where leads are lost.
2. Strategy development. Hypotheses ranked by evidence, each with a sample size and stopping rule.
3. Implementation. Variants and tracking built carefully, following Google's published testing guidance.
4. Testing and refinement. Results read as intervals, guard-rail metrics checked, the next test chosen.

What we do

Four services, in the order most companies need them:

• Conversion research to find where calls and quote requests are lost.
• Measurement and call tracking setup so lead counts reconcile with your call log.
• CRO experiments to test changes with the right sample and design.
• Holdout testing to see which campaigns create jobs and which only take credit.

The services overview explains how to choose between them.

Real results from our HVAC work

We do not publish benchmarks, but we can point to named, public HVAC work by the same team:

• HVACDeal.ca produced 500+ leads at a 12:1 ROI.
• CombiBoiler.ca reached 300% ROI and 300+ monthly leads.
• BCWide.ca achieved 3× leads in 90 days.

These come from the wider HVAC.Agency portfolio. The results page explains what each one shows and what transfers to a testing program.

Who leads the work

Every test plan here is reviewed by Ali Sedighi, whose MBA is in Technology Management. His 17+ years in marketing go back to 2007 and ONE.ir, a full-service digital agency he started. The testing method on this site comes from Conv.ca, the CRO agency he founded; he also founded MyAutomation.ca and leads SAZ.ca as Founder and Managing Partner. Along the way he has built 150+ live HVAC websites. More on the about page.

Canada-wide, with regional differences

We work with HVAC companies in every province and territory. Testing windows, fuel mix, language rules and program changes differ by region, so a plan for Halifax is not a plan for Calgary. The areas hub sets out what changes where.

What you can learn here even if you never hire us

Every article in the newsroom ends with something you can use on your own. Three quick examples:

• Check whether a test is even possible. Multiply 7.84 by the variance terms and divide by the squared gap, as shown in the sample size article. If the answer is months of traffic, test something bolder.
• Stop double-counting calls. Taps on your phone number and connected calls are different measurements; never add them together.
• Adjust for the weather. Divide calls by a demand index, such as Search Console impressions for broad heating searches, before claiming a page change worked.

None of this needs software you do not already have.

Pricing and how to start

Plans follow the HVAC.Agency family pricing: from $2,998 a month, with websites from $3,500, in Canadian dollars plus GST/HST at your province's rate. A free 7-day trial comes first, with no card asked for and nothing that locks you in. Details are on pricing, and the full schedule is on HVAC.Agency's pricing page.

To start, call, text or email. Tell us what you are spending, how many calls you get a month, and the question you most want answered. We usually reply within one business day.